The Chocolate Bra: Keeping Abreast of High Fashion

They don't stand up too well to warm weather, but now you can buy a chocolate bra to wear for that special occasion

Come now: a chocolate bra? As in brassiere, one of the most essential of ladies' foundation undergarments? Believe it or not, yes.

Chocolate does have a tendency to stimulate the most feverish imaginings of human creativity, after all; witness chocolate-covered insects, the chocolate-bacon candy bar, and chocolate-covered Jeep licking as examples (you'll find all these in our archives).

So why not chocolate brassieres as well?

A Clarification

FYI: when we refer to chocolate bras, we're not talking about, say, cloth brassieres dipped in chocolate. They're not just chocolate-flavored candy-floss, either: these undergarments are chocolate through and through - underthings for the cocoa lover, if you will.

At least you can guarantee that this chocolate won't go straight to your hips.

The first 100% chocolate brassieres went on sale in Austria in 2007, for about $150 and up. These were boutique bras, if you will, produced by a single small shop, with all the limitations that suggests. They take about two weeks each to make; most of that time is spent waiting for the special chocolate to harden.

Appropriately enough, Godiva Chocolatiers (which as you may know was named after Lady Godiva of Mercia, history's most famous streaker) also cooperated with Wonderbra in 2007, exhibiting their joint product at Fashion Week in Milan, Italy.

Clearly, the chocolate bra is a fashion idea whose time has come.

A Few Caveats

There are, of course, some structural issues involved in wearing a bra made of chocolate... the most obvious of which is the fact that it's made of chocolate. As any chocolate lover knows, the melting point of chocolate is right around body temperature, which is why it's always a good idea to get it in your mouth ASAP.

It's also the reason chocolate usually melts into a delicious creamy mass once it's in your mouth, rather than being overly chewy.

All of which means a) you're not likely to wear one of these items more than once; and b) it'll get pretty messy if you try. Somehow, however, these garments remain rather popular, even at $150+ a pop.

Be that as it may, there's hope in sight for the chocolate garment manufacturer. Even as chocolate undergarments have gained in popularity, chocolate manufacturers have been developing various heat-resistant chocolate that's actually edible, some of which doesn't melt until 140ยบ F.

We're not sure how that impacts the wearability and taste (both fashion-wise and otherwise) of the item in question, but once they get serious about it, it's certain to provide a lot more support for the concept of the multi-wear chocolate bra.